What is Amazon SEO and Why it is Important?

For an E-commerce store, you need to optimize your pages and product listings for Amazon searches. The challenging part about optimizing your products and pages for Amazon has its own rules, algorithms, and search parameters. Amazon SEO is more like playing checkers with a stranger constantly changing the rules on you.

Moreover, there is no official documentation from Amazon explaining how their search engine works, which makes things even more challenging for marketers and sellers. We've spent countless hours analyzing how to improve the search results of different products on Amazon. Keep reading to discover how to optimise your product listings for Amazon:

What is Amazon SEO, and why do you need to care?

SEO stands for search engine optimization, and it refers to a wide range of activities aimed at increasing the visibility of your product listings on amazon search engine organically. The goal of organic search is to help users find the information they are looking for quickly and efficiently by displaying results based on their individual user preferences Amazon is the world's largest online marketplace and the most visited E-commerce platform globally. More than 55% of all online product searches start on Amazon. It means that if your product isn't optimized for Amazon SEO, it will remain unknown, worse, not be found.

What is Amazon's ranking algorithm: How it works?

It's no secret that Amazon's algorithm for ranking products is a closely guarded secret. However, we can take a close look at the behavior of Amazon's search engine to figure out how it works.

Amazon's algorithm considers the following: -

Product Relevance: Amazon's search engine will try to serve the most relevant product results first. If your product is the same brand and model the customer is searching for, it will show up first.

Product Sales: Amazon's algorithm doesn't only look at the search terms that a customer uses to find a product but also what they click on to buy. If multiple product variants are sold, Amazon's search engine will rank the one with the most sales over others.

Seller Rating: The more positive feedback and reviews you have, the higher your rank in Amazon's search engine.

Optimize your product listing by using Rich Product Content (RPC)

Rich product content refers to the use of meta-data for product listings. Amazon's product pages also allow you to enter product details, such as size, color, materials, product features, images, and other information, to help your product pages stand out from the rest. Adding RPC to your Amazon product pages is another excellent way to improve your Amazon SEO. You can add various fields, such as the product title, Description, images, sale price, and inventory status, to your product listings. You'll want to include as many keywords as possible within this information to help your products rank higher in Amazon's search engine.

Use Long Tail Keywords for Amazon SEO

The keywords that you choose for your product are crucial to your success. You want to choose highly relevant keywords, high volume, and as long as possible. As we mentioned, Amazon's search engine algorithm considers the number of sales a product has made. Using long tail keywords allows you to optimize for search terms that a customer may type into Amazon's search engine. For example, if you're selling a vegan-friendly brownie mix, you can't use the keywords "brownie mix" in your listing. However, if you use a "vegan-friendly brownie mix," you'll have a much better chance of getting your product to show up in Amazon's search engine.

Amazon SEO is not an easy skill to master. It takes a deep dive into Amazon's search algorithms and a thorough understanding of what customers want when they visit the store. However, if you follow these tips, you'll be well on your way to boosting your Amazon SEO and getting your products in front of more customers. With the massive network and reach of Amazon, it's no wonder that many retailers choose to focus their efforts there. However, it can be tricky to understand Amazon SEO algorithm. Use the tips in this article to help you get the most out of your Amazon marketing efforts.

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