What is Keyword Analysis on Amazon and Why is it Important.

Keyword analysis is one of the most crucial pre-launch activities for Amazon ecommerce businesses. It plays important role in determining how effectively your product can compete on Amazon. In this blog post, we’ll walk you through the basics you need to know about keyword research as it pertains to selling on Amazon. Read on to learn more and get inspired with some useful examples.

What is Amazon Keyword Analysis?

Keyword analysis is the process of finding what your potential customers are searching for, and then figuring out how to attract those customers to your product page using those search terms. How do you do this? By finding the keywords your potential customers might use when looking for products like yours. In short, Amazon keyword research is the process of finding the best keywords to rank for in Amazon and finding the competition for each keyword.

Keyword research is also important for Amazon because people search for things on Amazon like they search for things on Google. Amazon product listings have their own search engine, which means you can optimize your product listings by finding out which keywords people are using to find your products. This can help your products show up higher on Amazon search pages. That way, more people will find your product page and click on your product. That is how keyword research can help you make more sales on Amazon.

Why is Amazon keyword Analysis so important?

A detailed keyword analysis is the first step towards optimizing your Amazon product pages. You need to be very specific about target keywords because they are the foundation on which your listing will stand. This means that you should use long tail keywords with high commercial intent. For example, let’s say that you’re selling blue dresses. Blue dresses are general keywords because they could apply to a wide range of products, like evening gowns or children’s clothing. In order to see higher sales, you need to be more specific and use long tail keywords such as “blue bridesmaid dresses.” This is how you direct your product towards its specific audience. In this example, you’re targeting brides who want to purchase blue dresses for their bridesmaids. It is not just about choosing more specific keywords –it is about choosing the right keywords.

Amazon keywords have been proven to be a significant factor in determining the success or failure of an ecommerce product. The goal of keyword research is to find the keywords with the highest search volume and medium competition. You want keywords that have a high search volume, but not too much competition, so that your product can rank on the first page for that keyword. Preferential keywords are usually longer phrases that are often more specific to your product. For example, someone who is looking for a juicer is probably going to type in juicer reviews or juicers for sale. The juicer reviews keyword is more specific, while juicer for sale is a broader keyword that is less likely to convert. The juicer reviews keyword is also a more valuable keyword because it is more specific to the type of juicer that you are selling. This means that people who are searching for this keyword are more likely to purchase your juicer than someone searching for juicers for sale.

How to conduct effective Amazon keyword research?

Determine your products - Before you can do any keyword research, you need to mark down all the products that you want to advertise. It is important to focus on your top-selling products and the ones that have high demand.

 Research your competitors - You need to know what your competitors are doing in order to stay on top of your game. Analyze your competitors’ Amazon product pages to see which long tail keywords they are using. Once you have a list of keywords, go to Amazon’s search bar and type in those keywords to see which products show up.

Craft your product titles and descriptions – It is not enough to just pick long tail keywords and include them in your product titles and descriptions. You need to make sure that they’re also optimized to drive more sales.

3 Types of Amazon Keywords

There are different types of keywords that you can use for your Amazon PPC campaign. They include short tail, long tail, and broad tail keywords. Short tail keywords refer to keywords that have three or four words, like “blue dress” or “black shoes.” Long tail keywords, on the other hand, are more specific to your product and have four or more words, like “blue floral bridesmaid dress” or “black leather high heels”.  Broad tail keywords refer to keywords with two or three words that are very broad, like “women’s clothing.”

Finding the most profitable Amazon keywords for your product

The first step in finding the most profitable keywords for your product is to gather all the keywords that you’ve found so far and put them into one long list. You want to make sure to include as many keywords as you can, but you also want to make sure that they make sense as a single phrase. Once you have all of your keywords in one place, it’s time to start organizing them and removing the ones that don’t make sense. You want to make sure that the keywords that you’ve chosen are relevant to your product, and attract potential customers. You can do this either by choosing keywords that are exactly the same as your product name or by choosing long tail keywords that have a high search volume and that are highly specific to your product.


Amazon keyword research will play a big part in determining the success of your ecommerce business on Amazon. The better your keyword research, the more sales you’ll get from Amazon. If you do your keyword research correctly, you’ll be able to rank for the keyword terms that your customers are searching for, increasing your Amazon sales, and bringing in more revenue for your business. Start organizing your keyword research now so that you can start ranking on the first page of Amazon as soon as possible! If you are interested in more Amazon articles and tips, check out our blog

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